Mad Hatter Emily Gives Us the "Ladybird!"
No, the Ladybird is not a fancy, delicate, classy new way to give someone the finger. The Ladybird is this gorgeous, handcrafted hat, by Emily of Moe Sew Co. AND! it is up for grabs in This Thursday's sweet giveaway! You can win it, but ONLY IF YOU FOLLOW THE RULES. ALL OF THEM. If you are a seasoned Haikuligan, you know what to do. If you are new here, you might also want to READ THIS.
Win The Ladybird!
Meet Emily Moe
Join me, on MY BIRTHDAY! for an entertaining interview with one of my favorite blogger buddies, and learn a little bit about millinery and husbands who embroider.
Tell us the story behind the name MoeSewCo?
It’s not much of a story. Adam (husband) came up with it because we’re Moe’s who Sew. And Co rhymes with Moe and Sew. He also came up with the tag line: “distinguished millinery and hand-embroidery for the discriminating weirdo” which also has no story. It’s just memorable, and an accurate description of how we feel about our tastes.
Who is behind MoeSewCo? How did it start? How long have you been creating your hats n stuff? Give the world a little background.
Moe Sew Co is Emily and Adam Moe. We’ve been a creative team for a very long time having lived through a foray into theatre.
We’re also both musicians, though different kinds. He’s a hippie jam band fiddler, I’m a classical pianist.
We used to live in a tiny little town in the middle of the wilderness in northern Minnesota, Grand Marais. Living in this town really nurtured our natural inclinations toward a creative life. While there, we had a theatre company that specialized in recreating vintage radio dramas live on the stage. My favorite part was the dressing up. 40s dresses, my hair in curls... and hats. Such fun.
We moved to Chicago in some part out of exhaustion. We wanted to see some things that other people were creating, and not have to worry about setting up chairs. After a little while though, it became apparent that we couldn’t really sit still too well. Making theatre and music in the city is really hard and not very profitable. Adam stumbled into embroidery first and together we made Moe Sew Co. I got into millinery a little later and joined up.
What inspires you?
Things that make me laugh. Turning language around and messing it up. Soft things like feathers and millinery felt. The color that you can only get through textiles.
Do you have a personal design philosophy?
Not really. We’re kinda making it up as we go along. Is that a design philosophy?
Where is your work sold? Where can people find you?
Our work is sold at our Etsy store, moesewco.etsy.com.
We also have a website where you can find out all sorts of useful information: www.moesewco.com.
And of course the blog: http://moesewco.typepad.com/discriminating_weirdos/
What's your bestseller? Or, if you do mostly one of a kinds, what sells the best?
Things are more or less one of a kind. There’s some repetition. I suppose my best seller would be Mrs. Mustard which I’ve sold a couple of. I have one of my own, and that always gets a big response wherever I go.
Adam thinks he might sell a lot of rockets. I wonder why that is?
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What are some of your favorite materials to work with? What do you find yourself drawn to most often?
My favorite material is velour millinery felt. Most of my hats are made of this. It’s incredibly soft and pliable, and the colors are just vibrant. It’s not wool, which is scratchy and doesn’t mold quite as well, but a mix of animal fibers.
I also love feathers. A lot. I would like to say that I can’t get enough feathers, but I kinda have... gotten enough. I told my duck, turkey and pheasant hunting dad that I needed feathers and he told every other hunter he knows, and now I think I might have a whole room full of feathers. Sadly, I could really use some ostrich plumes, but don’t tell Adam. He’s got a pretty good argument that I should use the feathers that I have.
His favorite material is embroidery floss. He likes the variegated kind because it looks really fancy.
What's your favorite piece that you've ever done (and is it still for sale)?
My favorite piece tends to usually be my last piece. In this case, it is still for sale, or will be the moment I get to listing it. I’ve been dragging my heels a bit because I love it so much it’s going to be hard to let go.
It’s a bright red cloche called That Girl that has a beautiful button creation by CallooCallay. She sits very high on the head because she’s a little small, but I like it that way. Gives a bit of a beehive effect.
What's one piece of advice you wish someone had told you when you started?
Beware the addictive nature of millinery. And be sure to have enough storage room.
What's the best piece of advice you can give someone starting out?
The difference between successful artists and unsuccessful ones isn’t always talent. It’s usually about business. Learn everything you can about your business: website design, accounting, PR, photography, graphic design..... learn to do as much as you can yourself. Learn enough so you know what you should hire out, and so you can ask the right questions when you do.
Learn how to write. Learn how to express yourself clearly and make vivid and memorable pictures in people’s imaginations.
And of course, work on your craft. I’m a piano teacher as my day job, so I spend hours a day teaching people how to practice. Diligence and discipline are not dirty words, and they can be learned.
Looking ahead a bit, what's upcoming for you?
We just got done with the St. Paul Craftstravaganza. That was the Big Upcoming Event for a long time. The summer will bring many trips to the north woods to make a lot of music and that will also yield lots of time to stitch.
We’re working hard one making our Etsy store successful. I’m going to be teaching a class in Grand Marais to teach others how to sell on Etsy. Getting the class together will definitely help me become a better seller, and I’m looking forward to helping two communities that I love so much.
Recommend three artists the world should know about (but doesn't).
Stephan Hoglund
Tim Kaiser
John Rezmerski
And finally, what is your favorite word?
I can’t list just one.
I love to say “bucket.” and "mukluk"
For the joy of them:
omphalaskepsis (gazing at one’s navel)
urwurm (the song that gets stuck in your head)
horripilation (having goosebumps)
hemidemisemiquaver (a 32nd note in British English)
Thanks Emily!



























































